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Mexican Entrepreneur Takes Coffee Drinking Experience Around the World!

2 February 2011 One Comment

Coffee came to Mexico from the Caribbean in the late 18th century, but it was not a grain that was exported in large quantities until the 1870s. Today, Mexico has about 100,000 small producers who reach a production of 972.000 tons of product each year. Mexico is the sixth largest producer of coffee worldwide and the leading coffee supplier to the United States.

Colombia and Brazil are the countries with the highest worldwide production with 17 million and 13.6 million tons, respectively. They are followed by Vietnam, Ethiopia and Indonesia. On the other hand, we find that the principal consumers are European countries, led by Finland, which consumes an average of 12 kgs of coffee a year, followed by Norway, Iceland and Denmark with an average consumption of 9.9, 9.1 and 8.7 kilograms per year, respectively.

In the case of Mexico, our consumption does not even reach five kgs. per year, but this is abput to change. Pablo Gonzalez Cid, a Mexican entrepreneur, creator of Café Punta del Cielo, has found a great opportunity to do so. With the introduction of his retail stores, he seeks to promote coffee consumption in the country. He seeks to offer the traditional coffee and also innovate through research and development, in order to present new options to consumers. This way he has been able to present, for example, pressurized coffee cans that keep the coffee aroma for longer, among other products they have developed.

Café Punta del Cielo, has also built the opportunity to grow internationally. Although it began in 2004 with its first store in Mexico City, this gourmet coffee now has more than 100 stores worldwide, mainly in Mexico, but with expansion now to Spain and Hong Kong also. Café Punta del Cielo’s objective is to position Mexican coffee at the height of the best in the world on the basis of knowledge, technology and innovation. In addition to this territorial expansion and growth in its number of stores, Café Punta del Cielo has become an accomplished producer, exporting its coffee to Hong Kong for Mexico’s Independence Bicentennial. Paul Gonzalez said that in addition to growth, this step “At the same time is a challenge because the standards of quality in this region potentiate our capabilities.”

According to Executive Director of the Mexican Association of Coffee Production Chain (AMECAFE, for its acronym in Spanish), the coffee sector has much to contribute, as higher levels of competitiveness, sustainable practices, social and environmental impact and an ongoing commitment to quality. Mexico has a great potential to grow as a coffee producer, and there is also an opportunity to grow in the consumption, which represents a huge area of opportunity for many entrepreneurs, as the case Pablo González.

How many other proud Mexican entrepreneurs are cause and source for new innovative markets and products?

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